Identity Capital Partners (Pty) Limited (“Identity Partners”) is a Johannesburg-based black women-owned and
managed investment firm co-founded by Sonja De Bruyn in 2008.

Sonja De Bruyn

Principal Partner

T: 011 772 7900

Sonja has 22 years transacting and corporate finance advisory experience in Mergers and Acquisitions in South Africa and internationally as well as BEE transactions. She was previously Executive Director of Women's Development Bank Investment Holdings and prior to that Vice President at Deutsche Bank, South Africa. She has previously held Non-Executive Director positions at FirstRand, Mr Price Group, Anglo American Platinum, Nestle South Africa and the National Empowerment Fund. Sonja is currently a Non-Executive Director of RMB Holdings, RMI Holdings, Discovery Holdings and Remgro Group.

Sonja was named one of the Class of 2010 Young Global Leaders by the World Economic Forum and has been awarded and recognized by the BMF and ABSIP (Woman of the Year 2014) and was previously a member of the Presidential Working Group on B-BBEE.

Sonja is a Founding Member and Advisory Board member of Graca Machel Trust’s New Faces New Voices an advocacy NGO promoting women’s interests in finance across the continent.

Sonja holds an LLB (Honours) degree from the London School of Economics and an MA in Economics and Business from McGill University in Montreal. She completed the Harvard Executive Programme in 2012.

Janice Johnston

Fund Principal Partner

T: 011 772 7900

Janice is a partner and co-founder of Identity Fund Managers with responsibility for strategic development and investment management, with a particular focus on Impact Investing. Janice has a deep and diverse financial services background, spanning over 20 years with highly regarded investment institutions in South Africa and London including Standard Bank CIB and Prudential Capital plc. She has significant debt and equity transaction experience across multiples sectors including Telecoms and Technology, Infrastructure, Education and Healthcare.

Previously at Edge Growth, Janice was CE of the Growth Equity portfolio, responsible for its strategic direction, investment activities and portfolio management. Prior to this, Janice worked for Prudential Capital plc for 10 years latterly as Director, Principal Finance. Janice holds a Bachelor of Business Science (Finance) from the University of Cape Town, a Higher Diploma in Taxation from the University of Johannesburg and is a CFA charterholder.

Janice’s impact investing credentials include participating in Saïd Business School (University of Oxford)’s Impact Investing Programme, being a member of Capria Impact Investing Global network and being involved in South Africa’s National Taskforce for Impact Investing.

Maxwell Nyanteh

Investment and Finance Executive

T: 011 772 7904

Max has over 17 years of international and local corporate finance, investment banking, financial reporting and B-BBEE transacting experience.

Max is the lead transactor within the Identity Partners team and oversees the financial reporting of the investment portfolio. Max is a non-executive director and shareholder representative on various Identity Partners’ investment companies

Prior to joining Identity Partners in 2012, Max was a deal-maker in the Leverage and Acquisition Finance team at Standard Bank for the mid-corporate and business segment, and prior to this Max has worked in London and South Africa in investment banking and finance roles.

Max holds a Bachelor of Commerce (Accounting) degree and Post-Graduate Diploma in Accounting from the University of Cape Town. Max is a qualified Chartered Accountant (SA).

Christinah Mashike

Executive Assistant

T: 011 772 7921

Christinah has over 14 year’s experience as an Executive Personal Assistant in various industries.

Christinah is currently the Executive Assistant to the investment team.

Prior to joining Identity Partners, Christinah worked in the Private Equity, Housing and Mining industries as an Executive Personal Assistant.

Christinah holds a Secretarial Diploma and has also completed the Secretaries MBA and the Personal & Professional Effectiveness Programme.