THE IDENTITY PARTNERS TEAM
Identity Capital Partners (Pty) Limited (“Identity Partners”) is a Johannesburg-based black women-owned and
managed investment firm co-founded by Sonja De Bruyn in 2008.
Identity Capital Partners (Pty) Limited (“Identity Partners”) is a Johannesburg-based black women-owned and
managed investment firm co-founded by Sonja De Bruyn in 2008.
Principal Partner
T: 011 772 7900
E: Sonja@identitypartners.co.za
Sonja has 22 years transacting and corporate finance advisory experience in Mergers and Acquisitions in South Africa and internationally as well as BEE transactions. She was previously Executive Director of Women's Development Bank Investment Holdings and prior to that Vice President at Deutsche Bank, South Africa. She has previously held Non-Executive Director positions at FirstRand, Mr Price Group, Anglo American Platinum, Nestle South Africa and the National Empowerment Fund. Sonja is currently a Non-Executive Director of RMB Holdings, RMI Holdings, Discovery Holdings and Remgro Group.
Sonja was named one of the Class of 2010 Young Global Leaders by the World Economic Forum and has been awarded and recognized by the BMF and ABSIP (Woman of the Year 2014) and was previously a member of the Presidential Working Group on B-BBEE.
Sonja is a Founding Member and Advisory Board member of Graca Machel Trust’s New Faces New Voices an advocacy NGO promoting women’s interests in finance across the continent.
Sonja holds an LLB (Honours) degree from the London School of Economics and an MA in Economics and Business from McGill University in Montreal. She completed the Harvard Executive Programme in 2012.
Investment and Finance Executive
T: 011 772 7904
E: Maxwell@identitypartners.co.za
Max has over 17 years of international and local corporate finance, investment banking, financial reporting and B-BBEE transacting experience.
Max is the lead transactor within the Identity Partners team and oversees the financial reporting of the investment portfolio. Max is a non-executive director and shareholder representative on various Identity Partners’ investment companies
Prior to joining Identity Partners in 2012, Max was a deal-maker in the Leverage and Acquisition Finance team at Standard Bank for the mid-corporate and business segment, and prior to this Max has worked in London and South Africa in investment banking and finance roles.
Max holds a Bachelor of Commerce (Accounting) degree and Post-Graduate Diploma in Accounting from the University of Cape Town. Max is a qualified Chartered Accountant (SA).
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